Privacy Policy

Last updated October 17, 2026

1. Who we are

Fish or Pass is operated by Set Sale Marine LLC ("we", "us") from Newport Beach, California. This policy explains what we collect and how we use it. Questions: hello@fishorpass.com.

2. What we collect

Account information you give us (name, email, password). Usage data (pages viewed, features used, device and log data) to run and improve the service. Communications you send us. We do not collect or store raw payment-card numbers. See Payments below.

If you apply to the affiliate program (/affiliates/apply) we also collect what that form asks for: your name, email, social handle and links, your follower range, what you told us about how you would promote us, and the country you are in. Because agreeing to the affiliate terms is a contract, we additionally record when you agreed, which version you agreed to, the IP address the form was submitted from and your browser's user agent string. That record is the proof of the agreement, so we keep it for as long as we may need it, whether or not the application is approved and whether or not you ever have an account with us. We do not collect tax identification numbers, Social Security numbers or bank details on this site; if you are approved and earn commission, a W-9 and payment details are handled by email.

3. Payments

Billing is handled by Stripe. Your card details are entered into and stored by Stripe, not by us; we receive only limited information (e.g. card brand, last four, subscription status) needed to manage your account. See Stripe's privacy policy for how they process payment data.

4. Cookies & analytics

We use essential cookies to keep you signed in and remember preferences. We also use analytics cookies, which are not essential: you can control cookies in your browser, and some features may not work without the essential ones.

Our analytics load through Google Tag Manager. Today that means Google Analytics, which tells us which pages and features get used, and Google Ads conversion measurement, described below. Google publishes a browser opt-out add-on for Analytics. If we add a service that collects something materially different, session recording for example, we will say so here before we turn it on.

We also count page views with Vercel Web Analytics, which sets no cookies and does not identify you across sites. It also counts a few steps, like starting sign-up or checkout, so we can see where people stop.

When you first arrive, we note how you got here: the site or link that sent you, the campaign tags on it, and the click id Google or Meta adds to an ad link, in a first-party cookie that lasts 90 days. If you sign up, we keep that with your account so we know which posts and ads bring people who stay.

When you finish checkout, we tell Google Ads that it happened, through Google Tag Manager, so we can measure which ads lead to subscriptions. With it we send your email address in hashed (scrambled) form, never readable, which is what lets Google match the subscription to an ad it showed you. Google calls this enhanced conversions, and its ad settings apply to it.

We also use the Meta Pixel, an advertising cookie. It tells Meta which pages you visit here, so we can measure whether our ads on Facebook and Instagram work and show ads to people who have visited. You can limit this in your Facebook or Instagram ad settings, or by blocking third-party cookies in your browser.

When you sign up, open checkout, start a trial or pay, our servers also tell Meta that it happened, through its Conversions API, so we can measure which ads lead to subscriptions. With it we send your email address, your name and your account id in hashed (scrambled) form, never readable, along with your IP address, browser details and Meta's own cookie ids, which is what lets Meta match the event to an ad it showed you. Meta's ad settings apply to this too.

5. How we use your information

To provide and secure the service, process your subscription, respond to you, send service and account messages, and improve Fish or Pass. We do not sell your personal information.

6. Who we share it with

Service providers who help us operate (e.g. hosting, email delivery, Stripe for payments, analytics, ad measurement), under confidentiality obligations; and where required by law. That's it.

7. Your choices & rights

You can access, update, or delete your account information, and opt out of non-essential email. Depending on where you live (e.g. California/CCPA, or the EU/GDPR), you may have additional rights. Contact us to exercise them.

8. Data retention & security

We keep information for as long as your account is active or as needed to provide the service and meet legal obligations, then delete or anonymize it. We use reasonable safeguards, but no method is perfectly secure.

9. Children

Fish or Pass is for adults and isn't directed to children under 13, and we don't knowingly collect their information.

10. Changes

We may update this policy; we'll post the new date here and, for material changes, notify you.